Measure the effectiveness of channels pay comparing revenue to marketing spend.
Measure and compare variations for revenue, conversion rates, average order size, customer lifetime value and more.
Understand the average value of a customer by using total profits, number of customers, and average number of years you retain a customer.
Determine the AOV overall and for each important channel.
Proportion of visits that result in purchases both overall and per channel.
How much overall are you paying to get customers. This is not cost or conversion
MCC: Total marketing campaign costs related to acquisition W: Wages associated with marketing and sales S: The cost of all marketing and sales software PS: Any additional professional services used in marketing and sales O: Other overheads realted to marketing and sales CA: Total customers acquired
Per each important channel & per total
How many visits are you getting from all search volume.
How many users are on your website to buy a product.
Determined with post purchase surveys.
How many customers are willing to recommend you to their friends