E-commerce

Sat, 16 Dec 2017 00:00:00 +0000

KPI

KPI’s that can help improve your e-commerce.

Measure the effectiveness of channels pay comparing revenue to marketing spend.

$$\text{ROI} = \frac{\text{Net Profit}}{\text{Total Investments}} \times 100$$

Measure and compare variations for revenue, conversion rates, average order size, customer lifetime value and more.

$$\text{YOY} = \frac{\text{Sales this year}-\text{Sales last year}}{\text{Sales last year}}$$

Understand the average value of a customer by using total profits, number of customers, and average number of years you retain a customer.